Credibility is Crucial
The most professionally designed Website won’t sell if your customers don’t believe in you. The impersonal nature of the Internet breeds a certain level of mistrust. For your site to be successful you must overcome this tendency.
A clear privacy statement is one way to build your credibility. Every Website should have a privacy statement posted on-line. Provide a prominent link to your statement from every page on the site as well as from any location that you asking your visitors for personal information.
Provide legitimate contact information on-line. Your contact information should include an e-mail address, mailing address, phone number and a fax number, if applicable. If you are unwilling to provide this information to your customers, how can they trust you (or buy from) you?
Graphics, Photo’s and Images
Graphics are in a category by themselves and will most likely take up the biggest amount of time when designing and putting together your Website.
To use photo’s on a Website you will first need to import them onto your computer hard drive. This is normally done by using a scanner. With this operation you will need to have a graphics editing software product so you can edit the image. This means with the software you will be able to edit the size, change colours, add text and do special effects to get the finished look that you require.
Site Meters, Traffic counters and Trackers
It is always a good idea to install a site meter of some kind into your Website. The point of these Website tools is to monitor your traffic. (Your visitors)
The following information can be gained from your traffic meter
- How visitors find you i.e. which search engines, directories and links?
- What pages your visitor’s look at?
- How long does your visitor stay?
- And what page did they exit on?
There is also information recorded about what operating system they use, what colour settings they have, what screen resolution the use, what kind of web browser they choose to view the Internet, what country they are in and so on. If you want to run a successful business on the Internet you will need marketing information like this.
Thanks for reading…