Already identified as the major marketing tool of the future, short videos are fast becoming the must have item in order to acquire new customers and generate massive interest in your product and company.
Don’t make the mistake that a lot of older marketing managers though, this is not a TV commercial requiring a fortune to be spent on recording equipment lighting and editing software, your smart-phone is really all the equipment that you need to make a short clip for posting.
Do I really Need To?
According to Cisco By 2017, video will account for 69% of all consumer internet traffic. So, yes you should aim to have something for consumers to easily digest in video format – with the hope that this will be shared and re shared quickly across the net.
You need to think about your target audience, making sure that what you produce is right for them. You could try the clip out on the correct demographic in house before you publish. Check out the Vine App on Twitter – only 6 seconds but great for a quick expose of a key product or service. Putting together something that simply gets your brand out there is a huge opportunity to acquire more customers and with the potential views you will struggle to find anything with similar impact. According to Statistic Brain You Tube has 900,000 000 unique visits every month! According to a recent post by Mashable, Snapchat users are watching 10 billion videos a day
Promoting Your Clip
Maximise your use of social media and make sure that your clip is perfect to view on a smart phone mobile friendly as according to Wired people spend ‘insane amounts of time’ watching video on their phones.
So, make yourself an engaging marketing video today!