The Importance of SSL (https) on your website and running a security certificate

The Importance of SSL (https) on your website and security certificateThe importance and advantages of SSL Certificates have to do with both security and website optimisation. SSL stands for secure socket layer.

Your customers names and all their personal information from enquiry forms and transactions via your website are targets for bad actors on the web, and an SSL certificate provides the indispensable and often mandatory privacy and security you need for your business online. Ask yourself, do you have forms on your website that sends data if it’s submitted? Most ‘contact us’ pages have a form and therefore SSL is required.

An SSL certificate encrypts sensitive data

An SSL certificate encodes data i.e. encrypts it to render it unreadable by those who don’t have the key. When a customer fills out your website enquiry form for example, the data often relays from one computer to another in its journey to a destination. When the information makes a split-second pause before heading towards you, it becomes vulnerable to unauthorised third-party access. The SSL certificate adds random characters into the customer’s original information. Without the encryption key, the information is useless.

SSL ensures the information goes where it is intended

The SSL certificate acts as a “handshake” between communicating browsers. It shows your customers that your website is current and not a fake. Look for the “S” after the “http” in the web address line of a site. Also, there is a small “lock” image on the same line.

An SSL certificate meets PCI (Payment Card Industry) compliance standards

If you want to securely process credit card payments with proper encryption, an SSL certificate will open the door to instant payments and higher profitability, because it inserts an industry standard 180-bits of encryption. The bottom line here is: no SSL certificate means you will not be able to process credit cards.

An SSL certificate promotes customer confidence and trust

Your customers take a leap of faith when they fill out a form with their personal information/email address or shop on line. Adding an SSL certificate adds another layer of trust and operability to your business online.

An SSL certificate improves SEO

Search engine optimisation is what gets your site to the top of Google’s search results. To stay on Google’s good side and even get a minor search engine ranking boost, add an SSL to your site. In Google’s view, SSL promotes a site to be “trusted and certified” because of the extra authentication and security.

In addition to the increased SEO ranking and the security advantages on the web browser search page, an SSL certificate designates the owner as a trusted third party. Anyone with an SSL certificate is instantly recognised as being who they say they are.

Final thought

I am sure at some point in the future it will come compulsory to have an SSL certificate running on a business website. If you don’t have a certificate and look at your website contact form on a mobile device, it now says (on most devices) that the website is unsecure.

I hope this information was useful and if you need an SSL setting up, get in touch >>

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