Search Engine Optimization not simply Google optimisationA new label will come up if you search for a news story and a result is returned from a credible fact-checking organization.

For a story with this label, an excerpt will come up showing the claim, who has made it, and a fact check of the claim itself.

Last year, the tech giant launched a trial enabling publishers to use the fact check tag on news stories; thus identifying articles published by news agencies and other fact-checking organizations.

The feature is now being launched globally to combat misinformation and fake news, but will not be available for every search result.

Interestingly, the feature won’t increase the search ranking of fact-checking organizations and articles using the new label will not be ranked differently in the search results.

According to Google, only publishers who are “algorithmically determined to be an authoritative source of information will qualify for inclusion”, but gave no further details on how that determination will be made.

A Google blog was written by Product Manager Justin Kosslyn and Research Scientist Cong Yu saying:  “There may be search result pages where different publishers checked the same claim and reached different conclusions.”

“These fact checks are not Google’s and are presented so people can make more informed judgements.”

It was pointed out that “differing conclusions may be presented, we think it’s still helpful for people to understand the degree of consensus around a particular claim” and that readers “have clear information on which sources agree”.

Looking forward, they added:  “As we make fact checks more visible in Search results, we believe people will have an easier time reviewing and assessing these fact checks, and making their own informed opinions.”

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