There are a lot of opinions on SEO Keywords, and the truth is there are a lot of myths.
The best thing a business can do is stick to the basics.
Make a list of possible SEO Keywords
What are keywords anyways? Think about what you type in a search
engine to find what you are looking for.
Those are keywords – what people type in a search engine to find your site.
For example, I have a website offering web design services.
I have to think about what people are going to type in to find my site.
Keep in mind, most people type more than just one or two words.
If I were to look for me, I would look for a web designer in my area.
Maybe one who has qualifications. I might type in “qualified web designers”
or “web designers in the mid south.” I could even type in “certified web site
designer” and then click on “Search Within These Results” and type “Memphis,
TN.” There are several ways that a person can look for your page, so consider
any word that might be used. Also, consider misspelled words, or words that can
be written different ways. Think about the words “web page” and “web site.”
They can also be written as “webpage” and “website.” Do a little research yourself.
Some search engines, after you type in a word, provides a list of other keywords that are similar.
For example, I look for sites under the keyword “graphics” and it says at the top:
People who searched for graphics also searched for graphics designs, web design, flash, etc.
You get the picture.
Use those keywords in your text.
Some search engines search for meta tags , some look at the actual text in your document.
Using those keywords well, because people are going to read your site,
will help aid you in good rankings. Keep in mind, however, that search engines
have gotten smarter. Some won’t list your site if you use excessive keywords on a single page,
or mask repetitive keywords using the same color for background and text.
Use keywords in your “ALT” text, Titles,
File Names, Domain Names, etc.
Search engines can possibly look at everything! Use keywords in your domain name if possible.
Name files (.html or image files as well) using keywords. Use keywords in your <TITLE>
tag, and in your “ALT” text as well. Hold your mouse over this image and see
how I used keywords in the “alt” text.
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