Marketing for the Small Screen – Being Mobile Responsive

Mobile Responsive Website Design GloucesterWho waits these days to be sitting at home in front of a screen to spend money on anything when you can buy it, book it, watch it or research it all whilst walking around or sitting on the bus/train simply by using your smartphone?

Every business with any sort of online presence now needs to make sure that its website not only functions but still looks great on a phone sized screen.

In ecommerce news last year, online buying figures announced in Europe indicated that 12% of all online purchases came about via mobiles and that was expected to soar.

Customer Care

Whether customers are trying to find your opening hours, directions to your premises or looking for an online shop you need to ensure a fast response and quick loading time – people on the move won’t wait for slow or unresponsive sites. Not only will slow loading cause customers to look elsewhere, research has shown that they are unlikely to return so it needs to be right first time!

Tablets Too!

Of course these days it is not only phones that are mobile – tablet sales have overtaken laptops so your site needs to sit well, look great and function perfectly on a number of screen sizes from 3.1” to over 10” with varying resolutions.

Just a Few Clicks

Don’t just create a smaller version of your main website either. Think about what people on the move might be looking for – bear in mind that they will be willing to spend less time to find things so a simplified version of your main site with content that can be saved or downloaded and perhaps a callback feature may be more desirable. Beautiful high resolution images, Flash content and slow to load videos need to be scaled back or removed completely. Keep the options down to just a few clicks.

Links

Magpie image Ltd offers a complete Mobile Responsive service click HERE for more information, or contact us to discuss your specific needs.

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