Google announces the roll-out of its new “fact-checking” feature to combat fake news

Search Engine Optimization not simply Google optimisationA new label will come up if you search for a news story and a result is returned from a credible fact-checking organization.

For a story with this label, an excerpt will come up showing the claim, who has made it, and a fact check of the claim itself.

Last year, the tech giant launched a trial enabling publishers to use the fact check tag on news stories; thus identifying articles published by news agencies and other fact-checking organizations.

The feature is now being launched globally to combat misinformation and fake news, but will not be available for every search result.

Interestingly, the feature won’t increase the search ranking of fact-checking organizations and articles using the new label will not be ranked differently in the search results.

According to Google, only publishers who are “algorithmically determined to be an authoritative source of information will qualify for inclusion”, but gave no further details on how that determination will be made.

A Google blog was written by Product Manager Justin Kosslyn and Research Scientist Cong Yu saying:  “There may be search result pages where different publishers checked the same claim and reached different conclusions.”

“These fact checks are not Google’s and are presented so people can make more informed judgements.”

It was pointed out that “differing conclusions may be presented, we think it’s still helpful for people to understand the degree of consensus around a particular claim” and that readers “have clear information on which sources agree”.

Looking forward, they added:  “As we make fact checks more visible in Search results, we believe people will have an easier time reviewing and assessing these fact checks, and making their own informed opinions.”

Search Engine Optimization not Simply Google Optimisation

Google Developers Mobile Friendly TestAs popular as ever Google was reported to have over 85% of the market share for search engines in the UK last year (Statista) so having a SEO tailored to Googles needs is a smart strategy. But what of the other 15% – who are they? How significant are they?

Well Microsoft operated and owned Bing is the second most used search engine with just under a 10% market share. But with the growing number of Windows phones, Firefox defaulting to Yahoo powered by Bing and Apples SIRI using Bing as a default search engine this is not one to ignore. Sources also indicate that Bing users tend to spend more than Google users and pay per click is cheaper on Bing. There are also suggestions that Bing enjoys a lower bounce rate.

So don’t fall into the trap of believing that if you are ranking well with Google that Bing will automatically follow suit. There are technical factors that make Bing different from Google too. They operate using different algorithms with Bing not perhaps having the same creative responses to Google should you miss spell a search item but it is widely acknowledged that with its infinite scroll feature Bing handles images better.

What about the rest?

Duck Duck Go with its emphasis on privacy and lack of user profile building is a reasonably popular open source created search engine with 13,000,000 – Estimated Unique Monthly Visitors (Ebizmba) . Ask! Is still out there along with AOL.

Global Markets

Khoj in India, Baidu in China, there are numerous Country specific, product or service specific search engines to consider too depending upon your particular market. An eye opening trip to www.searchenginesoftheworld.com is a good collection of smaller more focussed search engines across the Globe.

Getting Google right is undoubtedly the industry goal with regards to good SEO – but keep in mind the millions of potential customers who may prefer not to use Google for whatever reason!

Digital Media Training

Small Business Digital Media Training

Small Business Digital Media TrainingNow that the majority of small businesses have acknowledged that an online presence is a crucial way of increasing brand awareness and sales opportunities, it has become more important than ever for their staff to be trained, not only to use and enhance digital media, but also to meaningfully analyse and understand its effectiveness.

In order to keep your web presence lively and engaging you or your staff will require the necessary skill-sets, so investing in some good quality digital media training from an experienced practitioner will not only help to keep your website maintenance costs down but will increase your website traffic, digital media confidence and improve brand awareness.

The Training Jungle

Larger commercial centres such as major cities will have a numerous companies offering workshop courses and in house training and there are many college based courses and online ‘e-learning’ courses. For the smaller business however it could be much more cost effective to have some bespoke individually tailored training using your own digital media so, not only will you be mastering a new skill-set, you will be able to correct or adjust problematic or unappealing aspects of your own websites or social media campaigns with the trainer on hand.

Knowing What You Want

Having a clear idea of your requirements will help you to navigate the array of courses on offer. It is also worth looking for a training provider who commits to providing back up and support. Do you for example want to understand how to use Social Media within your marketing, how to set up and maintain a Facebook page or understand how to create a campaign using AdWords?  Are you concerned about the ranking of your website on Google or how to create and maintain a blog or maybe build and update a WordPress website?  Training your staff in best practice digital media and marketing techniques will undoubtedly enable them to give your business a stronger presence in the online marketplace.

XML Explained and XML Sitemaps for Google

XML Explained and XML Sitemaps for Google

So what is XML?

XML Explained XML Sitemap for GoogleXML is used to describe data. It focuses on what the data is and not how it looks has with HTML
It’s important that you understand and remember the following…

  • XML is not a replacement language for HTML
  • XML is all about describing data.
  • XML was created purely as a way to structure, store and send information.

If we were building a website for a sweet company, we could define our own XML tags for the different types of services…

<Fudge> Devon Clotted Cream </fudge>
<Chocolate> Bourneville </Chocolate>
<Boiled Sweets> Humbugs </Boiled Sweets>

Depending on how you set up you XML tags, a visitor accessing the web page would be able to sort through the sweets by type or ingredients or category, without having to query a database on the server.

One of the most common use for XML is with producing a site map for Google indexing.

Here is an example:

<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.google.com/schemas/sitemap/0.84″ xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:schemaLocation=”http://www.google.com/schemas/sitemap/0.84 http://www.google.com/schemas/sitemap/0.84/ sitemap.xsd”>
<url><loc>http://magpieimage.co.uk/</loc><lastmod>2015-10-31T11:00:39+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/about-us/</loc><lastmod>2015-10-31T11:00:43+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/blog/</loc><lastmod>2015-10-31T11:00:43+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/careers/</loc><lastmod>2015-10-31T11:00:43+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/enquiries/</loc><lastmod>2015-10-31T11:00:43+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/terms-conditions/</loc><lastmod>2015-10-31T11:00:48+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/testimonials/</loc><lastmod>2015-10-31T11:00:42+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
</urlset>

Hope this was of interest to you

Title Tags and Meta Tags for Website SEO

Title Tags and Meta Tags for Website SEO

seo tuitionBelow is an example of some good meta tags you can use and the title tag to be used on an HTML website

You can customise them to your own business and products.

There are two different sets to use, one is for the home page and the offer is for all other pages that require indexing and SEO

The Title Tag should be no more that 60 characters long 

The Description should be no more than 150 characters long

The Keywords should be no more than 12 in total

For the Home Page

<title>Magpie Image Ltd</title>

<meta name=”description” content=”Magpie Image Ltd”/>

<meta name=”keywords” content=”Magpie Image Ltd”/>

<meta name=”revisit-after” content=”10 days”/>

<meta name=”robots” content=”index,follow”/>

<meta name=”distribution” content=”Global”/>

<meta name=”copyright” content=”Magpie Image Ltd 2009 – 2015″/>

<meta name=”author” content=”Magpie Image Ltd” />

For all other pages

<title>Magpie Image Ltd</title>

<meta name=”description” content=”Magpie Image Ltd”/>

<meta name=”keywords” content=”Magpie Image Ltd”/>

I hope this is of use to you when building your HTML website. Magpie Image offer full SEO Services if you need more help

SEO Keywords

There are a lot of opinions on SEO Keywords, and the truth is there are a lot of myths.

The best thing a business can do is stick to the basics.

Make a list of possible SEO Keywords

seo tuitionWhat are keywords anyways?  Think about what you type in a search

engine to find what you are looking for.

Those are keywords – what people type in a search engine to find your site.

For example, I have a website offering web design services.

I have to think about what people are going to type in to find my site.

Keep in mind, most people type more than just one or two words.

If I were to look for me, I would look for a web designer in my area.

Maybe one who has qualifications. I might type in “qualified web designers”

or “web designers in the mid south.” I could even type in “certified web site

designer” and then click on “Search Within These Results” and type “Memphis,

TN.” There are several ways that a person can look for your page, so consider

any word that might be used. Also, consider misspelled words, or words that can

be written different ways. Think about the words “web page” and “web site.”

They can also be written as “webpage” and “website.” Do a little research yourself.

Some search engines, after you type in a word, provides a list of other keywords that are similar.

For example, I look for sites under the keyword “graphics” and it says at the top:

People who searched for graphics also searched for graphics designs, web design, flash, etc.

You get the picture.

Use those keywords in your text.

Some search engines search for meta tags , some look at the actual text in your document.

Using those keywords well, because people are going to read your site,

will help aid you in good rankings. Keep in mind, however, that search engines

have gotten smarter. Some won’t list your site if you use excessive keywords on a single page,

or mask repetitive keywords using the same color for background and text.

Use keywords in your “ALT” text, Titles,

File Names, Domain Names, etc.

Search engines can possibly look at everything! Use keywords in your domain name if possible.

Name files (.html or image files as well) using keywords. Use keywords in your <TITLE>

tag, and in your  “ALT” text as well. Hold your mouse over this image and see

how I used keywords in the “alt” text.

If you are looking for an SEO agency, give us a try by clicking HERE >>

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