Already identified as the major marketing tool of the future, short videos are fast becoming the must have item in order to acquire new customers and generate massive interest in your product and company.
Don’t make the mistake that a lot of older marketing managers though, this is not a TV commercial requiring a fortune to be spent on recording equipment lighting and editing software, your smart-phone is really all the equipment that you need to make a short clip for posting.
Do I really Need To?
According to Cisco By 2017, video will account for 69% of all consumer internet traffic. So, yes you should aim to have something for consumers to easily digest in video format – with the hope that this will be shared and re shared quickly across the net.
You need to think about your target audience, making sure that what you produce is right for them. You could try the clip out on the correct demographic in house before you publish. Check out the Vine App on Twitter – only 6 seconds but great for a quick expose of a key product or service. Putting together something that simply gets your brand out there is a huge opportunity to acquire more customers and with the potential views you will struggle to find anything with similar impact. According to Statistic Brain You Tube has 900,000 000 unique visits every month! According to a recent post by Mashable, Snapchat users are watching 10 billion videos a day
Promoting Your Clip
Maximise your use of social media and make sure that your clip is perfect to view on a smart phone mobile friendly as according to Wired people spend ‘insane amounts of time’ watching video on their phones.
So, make yourself an engaging marketing video today!
Marketing for the Small Screen – Being Mobile Responsive
Who waits these days to be sitting at home in front of a screen to spend money on anything when you can buy it, book it, watch it or research it all whilst walking around or sitting on the bus/train simply by using your smartphone?
Every business with any sort of online presence now needs to make sure that its website not only functions but still looks great on a phone sized screen.
In ecommerce news last year, online buying figures announced in Europe indicated that 12% of all online purchases came about via mobiles and that was expected to soar.
Whether customers are trying to find your opening hours, directions to your premises or looking for an online shop you need to ensure a fast response and quick loading time – people on the move won’t wait for slow or unresponsive sites. Not only will slow loading cause customers to look elsewhere, research has shown that they are unlikely to return so it needs to be right first time!
Of course these days it is not only phones that are mobile – tablet sales have overtaken laptops so your site needs to sit well, look great and function perfectly on a number of screen sizes from 3.1” to over 10” with varying resolutions.
Just a Few Clicks
Don’t just create a smaller version of your main website either. Think about what people on the move might be looking for – bear in mind that they will be willing to spend less time to find things so a simplified version of your main site with content that can be saved or downloaded and perhaps a callback feature may be more desirable. Beautiful high resolution images, Flash content and slow to load videos need to be scaled back or removed completely. Keep the options down to just a few clicks.
Magpie image Ltd offers a complete Mobile Responsive service click HERE for more information, or contact us to discuss your specific needs.