Digital Media Training

Small Business Digital Media Training

Small Business Digital Media TrainingNow that the majority of small businesses have acknowledged that an online presence is a crucial way of increasing brand awareness and sales opportunities, it has become more important than ever for their staff to be trained, not only to use and enhance digital media, but also to meaningfully analyse and understand its effectiveness.

In order to keep your web presence lively and engaging you or your staff will require the necessary skill-sets, so investing in some good quality digital media training from an experienced practitioner will not only help to keep your website maintenance costs down but will increase your website traffic, digital media confidence and improve brand awareness.

The Training Jungle

Larger commercial centres such as major cities will have a numerous companies offering workshop courses and in house training and there are many college based courses and online ‘e-learning’ courses. For the smaller business however it could be much more cost effective to have some bespoke individually tailored training using your own digital media so, not only will you be mastering a new skill-set, you will be able to correct or adjust problematic or unappealing aspects of your own websites or social media campaigns with the trainer on hand.

Knowing What You Want

Having a clear idea of your requirements will help you to navigate the array of courses on offer. It is also worth looking for a training provider who commits to providing back up and support. Do you for example want to understand how to use Social Media within your marketing, how to set up and maintain a Facebook page or understand how to create a campaign using AdWords?  Are you concerned about the ranking of your website on Google or how to create and maintain a blog or maybe build and update a WordPress website?  Training your staff in best practice digital media and marketing techniques will undoubtedly enable them to give your business a stronger presence in the online marketplace.

Marketing for the Small Screen – Being Mobile Responsive

Marketing for the Small Screen – Being Mobile Responsive

Mobile Responsive Website Design GloucesterWho waits these days to be sitting at home in front of a screen to spend money on anything when you can buy it, book it, watch it or research it all whilst walking around or sitting on the bus/train simply by using your smartphone?

Every business with any sort of online presence now needs to make sure that its website not only functions but still looks great on a phone sized screen.

In ecommerce news last year, online buying figures announced in Europe indicated that 12% of all online purchases came about via mobiles and that was expected to soar.

Customer Care

Whether customers are trying to find your opening hours, directions to your premises or looking for an online shop you need to ensure a fast response and quick loading time – people on the move won’t wait for slow or unresponsive sites. Not only will slow loading cause customers to look elsewhere, research has shown that they are unlikely to return so it needs to be right first time!

Tablets Too!

Of course these days it is not only phones that are mobile – tablet sales have overtaken laptops so your site needs to sit well, look great and function perfectly on a number of screen sizes from 3.1” to over 10” with varying resolutions.

Just a Few Clicks

Don’t just create a smaller version of your main website either. Think about what people on the move might be looking for – bear in mind that they will be willing to spend less time to find things so a simplified version of your main site with content that can be saved or downloaded and perhaps a callback feature may be more desirable. Beautiful high resolution images, Flash content and slow to load videos need to be scaled back or removed completely. Keep the options down to just a few clicks.

Links

Magpie image Ltd offers a complete Mobile Responsive service click HERE for more information, or contact us to discuss your specific needs.

A Formula to a Good Online Presence for your Business

A Formula to a Good Online Presence for your Business

If you are setting up a new company or thinking of re-branding your current business, then here is a few things to consider with regards to putting it online.

Logo & Corporate Identity

It goes without saying that a sharp noticeable logo is the most important part of your identity. Keep it simple and think about where it is going to be displayed in regards to your online and offline marketing. The same goes for your corporate colours.

Website & Online Requirements

a-good-online-businessWhen putting together the website with a design agency you will need to make sure you have the following if you really want to get enquiries and sell products.

  • The website will need to be completely mobile responsive so it works on all devices.
  • The website must have a postal address and landline number if you want to be taken seriously.
  • As well as pages explaining about your services and products you should also have a blog in the same domain, as this is a great way to promote your services and explain in more detail and ideas for what they are and how to use them.
  • Social media is also part of the modern online marketing plan. You will need a Facebook, Twitter and Google + account for certain. There are of course many other platforms to set up later. The social media accounts must be integrated into your website.
  • SEO is everything, if you do not have a good search engine ranking you will not have visitors unless you are spending a lot of revenue on offline advertising.

Up & Running

Once everything is in place you will need to create posts regularly, making sure these are shared and tweeted on your social media accounts.

From a brand new website going live it will take a few months to really start to see results, so be patience is good.

I hope this helps with you online projects and if you need any help with getting started, please contact us at Magpie Image Ltd

Making Money from your Website or Blog

Making Money from your Website or Blog

Making Money from your Website or BlogBelow is a few good sources to help you make money from a website or blog.

These are great ways to turn your visitor traffic into revenue with very little effort.

Amazon / Affiliate = affiliate-program.amazon.co.uk

Paid On Results = paidonresults.com

Great Pic Adds = outbrain.com/amplify

Infolinks = infolinks.com

Conversant Media = conversantmedia.com

Google AdSense = google.com/adsense

I hope this was useful to you 

Top Content Plugins for WordPress

Top Content Plugins for WordPress

For simple and effective design and content layout try using the following Plugins on your WordPress websites.

We often use a combination of plugins so we can get any item wherever we need it.

  • The best WordPress pluginsPage Builder by SiteOrigin
  • SiteOrigin Widgets Bundle
  • TinyMCE Advanced
  • Black Studio TinyMCE Widget
  • Shortcodes Ultimate
  • Lightbox Plus Colorbox
  • Widget Context
  • WP Google Maps
  • Menu Icons By Dzikri Aziz
  • Recent Posts Widget Extended By Satrya
  • Meta Slider by Matcha Labs
  • Photo Gallery By WebDorado
  • Ultimate Responsive Image Slider By Weblizar

I hope this was useful to youop Content Plugins for WordPress

XML Explained and XML Sitemaps for Google

XML Explained and XML Sitemaps for Google

So what is XML?

XML Explained XML Sitemap for GoogleXML is used to describe data. It focuses on what the data is and not how it looks has with HTML
It’s important that you understand and remember the following…

  • XML is not a replacement language for HTML
  • XML is all about describing data.
  • XML was created purely as a way to structure, store and send information.

If we were building a website for a sweet company, we could define our own XML tags for the different types of services…

<Fudge> Devon Clotted Cream </fudge>
<Chocolate> Bourneville </Chocolate>
<Boiled Sweets> Humbugs </Boiled Sweets>

Depending on how you set up you XML tags, a visitor accessing the web page would be able to sort through the sweets by type or ingredients or category, without having to query a database on the server.

One of the most common use for XML is with producing a site map for Google indexing.

Here is an example:

<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.google.com/schemas/sitemap/0.84″ xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:schemaLocation=”http://www.google.com/schemas/sitemap/0.84 http://www.google.com/schemas/sitemap/0.84/ sitemap.xsd”>
<url><loc>http://magpieimage.co.uk/</loc><lastmod>2015-10-31T11:00:39+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/about-us/</loc><lastmod>2015-10-31T11:00:43+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/blog/</loc><lastmod>2015-10-31T11:00:43+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/careers/</loc><lastmod>2015-10-31T11:00:43+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/enquiries/</loc><lastmod>2015-10-31T11:00:43+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/terms-conditions/</loc><lastmod>2015-10-31T11:00:48+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
<url><loc>http://magpieimage.co.uk/testimonials/</loc><lastmod>2015-10-31T11:00:42+00:00</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
</urlset>

Hope this was of interest to you

Free Twitter Banner PSD Download

Free Twitter Banner PSD Download for Photoshop

To help you get things across on twitter when posting an advertisement of your services, why not use a template made in Photoshop so the artwork appears correctly on all devices every time.

The will get you message over to your public and network much more effectively.

Free Twitter banner PSD download

If you are going to tweet your services on twitter then make sure the advert fits the window

I have created a template for you here – there are a few options and a centre target so you know where the middle is

Download from HERE (zip file) Free Twitter banner PSD download

A Guide to the Colour Replace tool in Photoshop

A Guide to the Colour Replace tool in Photoshop

Here is how to use the colour replace tool in Adobe Photoshop

A Guide to the Colour Replace tool in Photoshop

If you are stuck for an image or photo to use, then please click here HERE to download the photo of the plane. Its in a small zip file

  • First of all open Photoshop and open the photo that you want to change a colour on
  • Once open take a duplicate of the locked layer by either right clicking on the layer or going to the top menu and clicking LAYER | DUPICATE LAYER
  • Now with the new layer highlighted in the layer panel, go to the top menu and click IMAGE | ADJUSTMENTS | REPLACE COLOUR
  • You should now have a control panel in front of you
  • Click on the eye droplet that does not have a + or a – sign by the side of it. It should be the first one on the left
  • Now with the eye droplet, select the colour you want to replace.
  • Now select the fuzziness slider underneath and slide so it captures all the colour without taken over the whole photo. You might want to experiment with this a few times.
  • On the plane photo I selected the yellow and set the fuzziness to about 140
  • Now you will be able see the result in the colour box at the bottom of the control panel
  • You can adjust the sliders to change the colour or pick a colour by clicking on the result box

I hope that you have fun with this

Title Tags and Meta Tags for Website SEO

Title Tags and Meta Tags for Website SEO

seo tuitionBelow is an example of some good meta tags you can use and the title tag to be used on an HTML website

You can customise them to your own business and products.

There are two different sets to use, one is for the home page and the offer is for all other pages that require indexing and SEO

The Title Tag should be no more that 60 characters long 

The Description should be no more than 150 characters long

The Keywords should be no more than 12 in total

For the Home Page

<title>Magpie Image Ltd</title>

<meta name=”description” content=”Magpie Image Ltd”/>

<meta name=”keywords” content=”Magpie Image Ltd”/>

<meta name=”revisit-after” content=”10 days”/>

<meta name=”robots” content=”index,follow”/>

<meta name=”distribution” content=”Global”/>

<meta name=”copyright” content=”Magpie Image Ltd 2009 – 2015″/>

<meta name=”author” content=”Magpie Image Ltd” />

For all other pages

<title>Magpie Image Ltd</title>

<meta name=”description” content=”Magpie Image Ltd”/>

<meta name=”keywords” content=”Magpie Image Ltd”/>

I hope this is of use to you when building your HTML website. Magpie Image offer full SEO Services if you need more help

Mozilla Firefox and its Useful Add-ons

Mozilla Firefox and its Useful Add-ons

Mozilla Firefox and its Useful Add-onsAs a website design and development company Magpie Image use most of the Internet browsers available to check that our websites work on them all.

The most popular ones being:

  • Google Chrome (currently the most popular)
  • Firefox
  • Internet Explorer
  • Safari

We also check mobile devices like Apple iPhone and IPad, Microsoft and various Android platforms

As a developer we found the best browser for development work is Mozilla Firefox, simply because of its useful add-ons

Below is a list of the ones we use:

  • Colour Zilla – Advanced Eye Dropper, Colour Picker
  • Easy Copy – Simple way to copy content and useful information when required
  • Firebug – Great way to find what code is doing what for easy editing
  • Measureit – For measuring banners and items on a page
  • Wappalyzer – Will tell you what software is running on a server
  • Web Developer – Adds various website development tools
Mozilla Firefox and its useful add-ons

Mozilla Firefox and its useful add-ons

Check them out, I am sure you will find them very useful

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